At Vida Hair & Beauty, we believe hair colouring should be as safe, vibrant, and empowering as it is beautiful. Whether you’re looking for a natural tone refresh, grey coverage, or a bold colour transformation, we offer a complete range of services including INOA ammonia-free colour, semi-permanent glazes, and root touch-ups—all designed with your hair’s health in mind.
Our colourists in Chalk Farm, London use the latest techniques and L’Oréal professional colour systems to give you long-lasting shine and dimension.
Get radiant, long-lasting colour with INOA ammonia-free formulas designed for healthier hair.
From bold new looks to subtle tone-ups, our colouring options suit every style and hair type.
INOA (Innovation No Ammonia) by L’Oréal is a revolutionary oil-based colour system that:
Delivers vibrant, long-lasting colour without harsh chemicals
Offers 100% grey coverage without ammonia or strong odours
Leaves hair silky, shiny, and well-conditioned
Is perfect for sensitive scalps and first-time colour clients
INOA is the top choice for clients seeking healthier, damage-free colouring.
Cool-toned lightening with subtle root blend
Pink, lavender, or peach for playful yet temporary colour
A bold yet natural red for standout shine
For refreshing blonde or balayage tones
For rich, glossy shine with soft dimension
trained in both traditional and INOA systems
including ammonia-free and low-maintenance options
to match tone, skin tone & hair goals
with patch tests, product transparency, and aftercare guidance
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Achieve long-lasting smoothness with advanced laser hair removal. Suitable for all skin types, our treatments target unwanted hair on face, body, and sensitive areas with precision and care.
View MoreEnhance your eyes with our precision services including eyelash tinting, perming, removal, and brow shaping. Perfect for bold lashes, defined brows, and an effortlessly polished look.
View MoreTreat your hands and feet to luxurious nail care with Nailtiques products. Includes classic, Shellac, and French for strong, beautiful, healthy nails.
View MoreExperience precise and gentle hair removal with threading for brows, lip, chin, and full face. Ideal for sensitive skin, with perfect results and no chemicals or heat.
View MoreEnjoy smooth, hair-free skin with our full range of body and facial waxing services. Using hot and strip wax, we ensure fast, effective, and skin-friendly results.
View MoreRestore your glow with facials tailored to your skin type. Options include anti-aging, hydrating, acne-prone, and microdermabrasion using Thalgo, COMCIT, and Crystal Clear.
View MoreProfessional cuts for men and kids in a calm, family-friendly salon. From tidy trims to modern styles, we tailor every cut to suit age, hair type, and personality.
View MoreAdd dimension and brightness with expertly blended highlights and lowlights. Choose half-head or top-section foils to refresh your look and enhance your natural beauty.
View MoreFrom vibrant INOA ammonia-free colour to classic tints and grey coverage, we offer safe, stunning, and long-lasting colouring solutions tailored to your tone and style.
View MoreGet the perfect cut and finish with styles tailored to your face shape and lifestyle. We offer everything from dry cuts and blow-dries to elegant hair-up looks.
View MoreINOA is ammonia-free and oil-based, making it gentler on the scalp and hair while still offering full grey coverage and vibrant tone.
It blends greys but doesn’t fully cover them. For full coverage, we recommend permanent or INOA colour.
Semi-permanent fades after 3–4 weeks. Permanent and INOA colour typically last 6–8 weeks.
INOA can lift up to 3 levels. For higher lift, we may suggest alternative lightening options.
Toners neutralise unwanted brassiness or enhance cool/warm tones after lightening. Most highlight clients benefit from toners.
Yes! We provide colour correction consultations for box-dye recovery, over-processed hair, or tone balancing.