Hair colouring has evolved tremendously in the past decade—and INOA by L’Oréal Professionnel stands at the forefront of that innovation. If you’re searching for a gentle, odourless, and ammonia-free hair colouring solution, INOA could be your perfect match.
At Vida Hair & Beauty in Chalk Farm, we’re proud to offer INOA colour services, ideal for clients who prioritise scalp comfort, hair health, and vibrant results.
What is INOA Hair Colour?
INOA (Innovation No Ammonia) is a permanent hair colour system developed by L’Oréal. It replaces harsh ammonia with an Oil Delivery System (ODS²) that:
Deposits pigment evenly
Protects the scalp
Respects the hair’s natural balance
Leaves hair glossy, soft, and healthy-looking
💡 Want ammonia-free colour without sacrificing coverage or intensity? Book your INOA consultation today.
How INOA Works: The Oil Delivery System
Unlike traditional dyes that rely on ammonia to open the hair cuticle, INOA uses oils to gently guide colour pigments into the hair shaft. This revolutionary process:
Minimises scalp irritation
Preserves hair’s natural moisture
Eliminates harsh chemical odour
Clients often describe the process as “gentle and refreshing”—perfect for those sensitive to traditional colouring methods.
Key Benefits of INOA
| Feature | INOA Advantage |
|---|---|
| Ammonia-Free | No harsh smell or scalp burning |
| 100% Grey Coverage | Natural, even tone |
| Long-Lasting Colour | Fade-resistant and vibrant for weeks |
| Glossy, Soft Finish | Leaves hair silky and hydrated |
| Ideal for Sensitive Scalps | Gentle, non-irritating formula |
Colour Options with INOA
INOA offers a full palette of shades including:
Deep chocolate browns
Cool ash blondes
Warm auburns
Rich reds
Soft greys with shimmer
Whether you’re refreshing your colour or trying something new, INOA provides rich, dimensional results.
Is INOA Right for You?
You’re a great candidate if:
You want ammonia-free hair colour
You experience sensitivity to chemical smells or scalp irritation
You prefer natural, glossy results with minimal damage
You need reliable grey coverage without harsh chemicals
Not sure if INOA suits your hair type? Speak to one of our stylists at Vida Hair & Beauty—schedule a free consultation.
Aftercare Tips for INOA Hair Colour
Use a sulphate-free shampoo to protect your tone
Avoid over-washing—2–3 times per week is ideal
Apply a weekly deep conditioning mask
Protect hair from direct sun with leave-in UV sprays
We also stock INOA-compatible home care products—ask your stylist for recommendations.